A convenient, easy-to-use pouch that uses 60% less packaging and lets you reuse your empty Tide bottle.
Brilliant cleaning performance that leaves behind a refreshing Original Scent.
America's #1 detergent brand, (based on sales, Nielsen laundry detergent category), now even better.
Cleans deep and smells fresh.
America's #1 detergent, now even better. This Tide liquid laundry detergent has an improved formula engineered to attack tough body soils. Tide Smart Pouch packaging makes your laundry detergent more convenient to store and really easy to use; just pour it from the pouch into an empty Tide bottle or use it directly from the pouch using a measuring cup. Enjoy great cleaning performance from innovative packaging.